Thursday, March 27, 2008

Amy's "Enchanted" triumphes on DVD

It was a tough battle, but in the end Walt Disney Studios Home Entertainment's "Enchanted" narrowly triumphed over the Warner blockbuster "I Am Legend" to nail down the No. 1 spot on the national DVD sales chart for the week ending March 23.

"Legend" earned $256.2 million at the box-office, more than twice as much as "Enchanted," which grossed $127.8 million. But the sales appeal of family titles propelled the Disney film to the top spot on the Nielsen VideoScan First Alert chart nonetheless -- though "Legend" did debut at No. 1 on Home Media Magazine's video rental chart whereas"Enchanted" bowed at No. 3.

"Legend" was the week's top Blu-ray Disc seller, moving four times as many copies as "Enchanted" -- not surprising, given that the next-generation format is still in the early adopter stage, a demographic of mostly young adult men.

Source: The Hollywood Reporter

1 comment:

Anonymous said...

Yay, I bought the movie! I'm glad it was No. 1 since Legend did better in theaters.